Exploring the Dynamics of Wine Tourism

Adopting a multidisciplinary approach, this book explores the dynamics of wine tourism in different regions of the world, from Japan to South America through the USA and Europe. Twenty case studies from 15 countries describe environmentally conscious business models and practices, highlight innovations in digitalization and virtual reality, demonstrate successful partnerships at national, regional, and local levels, and illustrate the integration of sustainable practices to meet the demands of modern tourism in order to enrich the visitor experiences.